/* Detail-page content for each service folder. Social Management is fully sourced from Nimisha's Notion case study. The other four are built from her CV facts, with image slots she fills herself. */ const DETAILS = [ /* ===================== 0 · SOCIAL MANAGEMENT ===================== */ { intro: "End-to-end ownership of brand presence across digital platforms — strategy, voice, programming and community, across both Western and Eastern markets.", blocks: [ { t: "wins", title: "Notable brand wins", items: [ { cat: "Growth", brand: "Alexander McQueen", stat: "16M → 18M", desc: "Built a global presence and engaged community in 14 months through an organic content strategy." }, { cat: "Reach", brand: "Anya Hindmarch", stat: "1.1M impressions", desc: "Highest-ever monthly reach — delivered through a single organic campaign (Anya × Peanuts)." }, { cat: "Engagement", brand: "Bobbi Brown", stat: "40% lift", desc: "Reached a 4% engagement rate in 12 months — 60% above the beauty industry benchmark." }, { cat: "Views", brand: "Alexander McQueen", stat: "35.4M", desc: "McQueen SS23 livestream outperformed Burberry by 23% — driven by targeted social rollout and creator amplification." }, { cat: "Virality", brand: "Anya Hindmarch", stat: "3M organic views", desc: "Delivered a 3M-view post (100% organic), driving a sell-out campaign and boosting in-store traffic." }, ], }, { t: "role", company: "Anya Hindmarch", role: "Senior Social & Content Manager", summary: "Took ownership of 7 channels from a stagnant baseline. Rebuilt the content strategy, introduced data-driven posting schedules, and launched a UGC programme that significantly reduced content costs.", did: [ "Audited 12 months of content performance data", "Redesigned content pillars around craftsmanship and behind-the-scenes", "Introduced Reels as the primary format for organic reach", "Built a repeatable content calendar and briefing system", ], }, { t: "platform-tabs", platforms: [ { platform: "Instagram", headline: { label: "followers", value: "787K", delta: "+25% YoY" }, stats: [ { label: "Views", value: "6.2M", delta: "+16%" }, { label: "Reach", value: "4.8M", delta: "+50%" }, { label: "Engagement", value: "385K", delta: "+45%" }, { label: "Product Clicks", value: "150K", delta: "+63%" }, { label: "Shares", value: "57K", delta: "+331%" }, ], }, { platform: "TikTok", headline: { label: "followers", value: "13K", delta: "+20% YoY" }, stats: [ { label: "Views", value: "620K", delta: "+66%" }, { label: "Reach", value: "400K", delta: "+45%" }, { label: "Engagement", value: "42K", delta: "+72%" }, { label: "Profile Views", value: "31K", delta: "+58%" }, { label: "Shares", value: "4.4K", delta: "+85%" }, ], }, ], china: { platform: "China · Weibo · WeChat · Little Red Book", stats: [ { label: "Followers", value: "20K", delta: "+9%" }, { label: "Reach", value: "38K", delta: "+68%" }, { label: "Engagement", value: "5K", delta: "+30%" }, ], }, }, { t: "role", company: "Alexander McQueen", role: "Global Digital & Social Media Lead", summary: "Led end-to-end social strategy across 11 channels globally — 6 Western platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn and Snapchat) and 5 Eastern platforms across China, Korea and Japan (Weibo, WeChat, Little Red Book, LINE and Kakao) — ensuring brand consistency and cultural relevance across every market.", media: { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/AMQ_AW23_ALL%20LOOKS%201'.mp4", thumb: "uploads/thumbs/mcqueen/AMQ_AW23_ALL LOOKS 1'.jpg", caption: "Autumn/Winter 2023 Show — global livestream", stats: [ { value: "35.4M", label: "Global Livestream Views" }, { value: "64.5M", label: "Total Reach" }, { value: "1.6M", label: "Engagement" }, ], }, did: [ "Developed and executed a multi-channel pre-show content strategy across Instagram, TikTok, X and YouTube to build anticipation and maximise reach ahead of each livestream.", "Solely managed end-to-end production and live broadcasting of 4 global fashion shows, overseeing real-time streaming across all key social channels simultaneously.", "Monitored live performance and community engagement during broadcasts, making real-time adjustments for optimal performance.", "Repurposed livestream content post-show into platform-native clips, highlights and stories to extend reach beyond the live window.", ], results: [ "Ranked #1 and #2 for comments, outperforming all competitor brands on total interactions across the show season.", "Secured #5 on the Weibo livestream, surpassing Chanel, Saint Laurent and Louis Vuitton through a targeted Eastern channel strategy.", "Delivered a +760% increase in Kakao show-film views — the strongest growth across any Eastern platform that season.", "Drove #4 on total interactions and #10 on comments globally, with owned backstage content contributing to #11 on awareness and #16 on engagement.", "McQueen SS23 show film outperformed key competitors, generating +23% more views than Burberry.", ], }, { t: "brands", title: "Worked with", items: ["Meta", "TikTok", "YouTube", "X", "LinkedIn", "Snap", "Discord", "Substack", "WeChat", "Weibo", "Little Red Book", "KakaoTalk", "LINE"] }, ], }, /* ===================== 1 · OFFLINE ACTIVATIONS ===================== */ { intro: "PR stunts and marketing events that move from feed to street — engineering launch moments that earn attention and convert it, captured and amplified across every channel.", blocks: [ { t: "text", title: "UNIQLO × Anya Hindmarch T-Shirt Shop", igLinks: [ { shortcode: "DJV9rhXTxdi", type: "p", title: "Teaser", thumb: "uploads/uniqlo-teaser.JPG" }, { shortcode: "DJYiiMLzlNr", type: "reel", title: "Launch", thumb: "uploads/uniqlo-launch.JPG" }, { shortcode: "DJ8s5B0MTsg", type: "p", title: "Collection Reveal", thumb: "uploads/uniqlo-collection.jpeg" }, { shortcode: "DJ63sXvM8P6", type: "reel", title: "Gifting Activation", thumb: "uploads/uniqlo-gifting-activation.jpg" }, ], }, { t: "stats", note: "A global summer collection for women and kids. A milk float travelled across London delivering pieces from the collection — along with matcha and mochi — to key press including Vogue House, Sheerluxe, Marie Claire and The Times. Editors, influencers and press posted the activation live, driving significant UGC.", items: [ { value: "+211%", label: "Views" }, { value: "+80%", label: "New followers" }, { value: "+105%", label: "Engagements" }, { value: "+305%", label: "Avg. reach" }, ], }, { t: "text", title: "Anya Hindmarch × Boots", igLinks: [ { shortcode: "DTIQcGcE7rx", type: "reel", title: "Teaser", thumb: "uploads/boots-teaser.png" }, { shortcode: "DTKsbjLFNWc", type: "reel", title: "Launch", thumb: "uploads/boots-launch.png" }, { shortcode: "DTQAu27DI5r", type: "reel", title: "Collection Reveal", thumb: "uploads/boots-collection.png" }, ], note: "Anya Hindmarch partnered with Boots in a dynamic concept store celebrating the retailer's rich history — transforming a Chelsea store into a chemist overnight. The affordable cosmetics collection secured press coverage across WWD, Cosmetics Business, Wardrobe Icons, Daily Mail and The Industry.", }, { t: "quote", text: "The partnership underscores how heritage brands are increasingly leaning into experiential retail and cultural storytelling, using nostalgia, design and limited-edition products to reconnect with consumers beyond the traditional shop floor.", attribution: "The Industry Beauty", }, { t: "checklist", title: "What I did", items: [ "Launch moments & stunts that earn earned media", "Offline press, media & influencer gifting activations", "On-site content capture and live coverage", "Cross-channel amplification, pre- and post-event", ], }, { t: "brands", title: "Worked with", items: ["Anya Hindmarch", "Uniqlo", "Boots"] }, ], }, /* ===================== 2 · BRAND PARTNERSHIPS ===================== */ { intro: "Collaborating with notable brands across the globe — from sustainability-led global launches to annual cultural moments and immersive international pop-ups.", blocks: [ /* ---- The Universal Bag ---- */ { t: "text", title: "The Universal Bag", imgs: ["uploads/ub-group.webp", "uploads/ub-queue.webp", "uploads/ub-lineup.webp"], layout: "hero", note: "Anya Hindmarch's most ambitious sustainability project — a 100% recycled and recyclable shopping bag offered at an accessible price point. Oversaw its launch across 7 global markets and built the strategic retail partnerships driving market entry and expansion.", highlights: [ { value: "330+", label: "Tonnes of virgin plastic saved — equivalent to 27 London double-decker buses" }, { value: "27", label: "Retailers across 7 countries to date" }, { value: "Crowds", label: "Queue at every new global launch" }, ], }, /* ---- The Ice Cream Project ---- */ { t: "text", title: "The Ice Cream Project", imgs: ["uploads/icp-hero.jpeg", "uploads/icp-hero-2.jpg"], layout: "full", note: "An annual collaboration with household brands — Heinz Beans, Maldon Salt, Kikkoman and more — to create weird and wonderful ice cream flavours each summer. Brands are carefully chosen and onboarded, with a full comms plan mapped out alongside production.", highlights: [ { value: "650K+", label: "People reached across owned social channels" }, { value: "1M+", label: "Combined reach from 9 key food influencers" }, { value: "13.4M", label: "Heart FM listeners via Amanda Holden" }, ], items: [ { icon: "🗞️", text: "80+ press inclusions across national and trade media" }, { icon: "🍦", text: "SheerLuxe taste test — 600K+ views and 40K+ engagements" }, { icon: "🎵", text: "Hellacreps — 1.5M views on TikTok, 875K on Instagram" }, ], }, /* ---- 2024 UNIQLO × Anya Hindmarch ---- */ { t: "text", title: "UNIQLO × Anya Hindmarch — An Eye for Curiosity", igLinksCentered: true, igLinks: [ { shortcode: "DB8kEmtvbou", type: "reel", title: "Teaser", thumb: "uploads/uniqlo-aw24-teaser.png", thumbFit: "contain" }, { shortcode: "DB-9ynPP5sx", type: "reel", title: "Launch", thumb: "uploads/uniqlo-launch-knit.jpg" }, { shortcode: "DCB3fvPoW7E", type: "p", title: "Collection Reveal", thumb: "uploads/uniqlo-collection-knit.jpg" }, ], }, { t: "stats", note: "A Winter 2024 capsule collection (womenswear and childrenswear) — carefully reimagined UNIQLO knitwear infused with artful details. The launch was the biggest online sales day for Uniqlo on .com and Japan.", items: [ { value: "+305%", label: "New followers" }, { value: "+230%", label: "Views" }, { value: "+40%", label: "Engagements" }, { value: "+62%", label: "Avg. reach" }, ], }, /* ---- Global Brand Collaborations ---- */ { t: "text", title: "Anya Hindmarch × Peanuts × Hysan Place, Hong Kong", imgs: [ "uploads/peanuts-storefront-1.jpg", "uploads/peanuts-storefront-2.jpg", "uploads/peanuts-interior-1.jpg", "uploads/peanuts-interior-2.jpg", ], note: "Successfully took the Anya x Peanuts concept to Hong Kong, in collaboration with Hysan Place. The collection sold out within a week of the pop-up being open.", }, { t: "text", title: "Dive Shop, Japan", imgs: [ "uploads/diveshop-1.jpg", "uploads/diveshop-2.jpg", "uploads/diveshop-3.jpg", "uploads/diveshop-4.jpg", ], }, { t: "brands", title: "Collaborated with", items: ["UNIQLO", "Peanuts", "Selfridges", "Wholefoods", "Waitrose", "Ocado", "Daylesford", "Little Farms", "Coles", "city'super", "Boots", "The Marketplace", "Pladis"] }, ], }, /* ===================== 3 · CONTENT DIARY ===================== */ { intro: "Platform-native video content for social — turning brand goals into always-on content people genuinely want to watch, share and respond to.", blocks: [ { t: "videogallery", videos: [ /* ── Anya Hindmarch · Campaign ── */ { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/ANYA_HINDMARCH_AW26_MAY_HERO_FINAL_9x16.mp4", thumb: "uploads/thumbs/anya hindmarch/ANYA_HINDMARCH_AW26_MAY_HERO_FINAL_9x16.jpg", title: "Spring/Summer 2026 Campaign", brand: "Anya Hindmarch", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/ANYA_HINDMARCH_AW26_MAY_LOOK_1_1_LOGO.mp4", thumb: "uploads/thumbs/anya hindmarch/ANYA_HINDMARCH_AW26_MAY_LOOK_1_1_LOGO.jpg", title: "Spring/Summer 2026 Campaign", brand: "Anya Hindmarch", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/ANYA_HINDMARCH_AW26_MAY_LOOK_2_LOGO.mp4", thumb: "uploads/thumbs/anya hindmarch/ANYA_HINDMARCH_AW26_MAY_LOOK_2_LOGO.jpg", title: "Spring/Summer 2026 Campaign", brand: "Anya Hindmarch", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/ANYA_HINDMARCH_AW26_MAY_LOOK_3_LOGO.mp4", thumb: "uploads/thumbs/anya hindmarch/ANYA_HINDMARCH_AW26_MAY_LOOK_3_LOGO.jpg", title: "Spring/Summer 2026 Campaign", brand: "Anya Hindmarch", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/ANYA_HINDMARCH_AW26_MAY_LOOK_7_LOGO.mp4", thumb: "uploads/thumbs/anya hindmarch/ANYA_HINDMARCH_AW26_MAY_LOOK_7_LOGO.jpg", title: "Spring/Summer 2026 Campaign", brand: "Anya Hindmarch", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/Bridal_Master_9x16.mp4", thumb: "uploads/thumbs/anya hindmarch/Bridal_Master_9x16.jpg", title: "Wedding Edit", brand: "Anya Hindmarch", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/20250521_Wimbledon_v5.mp4", thumb: "uploads/thumbs/anya hindmarch/20250521_Wimbledon_v5.jpg", title: "Wimbledon 2025", brand: "Anya Hindmarch", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/icp/20250512_ICP_Teaser.mp4", thumb: "uploads/thumbs/anya hindmarch/icp/20250512_ICP_Teaser.jpg", title: "Ice Cream Project - Teaser", brand: "Anya Hindmarch", type: "Brand collaboration" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/icp/20250513_IceCreamAnnoucement_v3.mp4", thumb: "uploads/thumbs/anya hindmarch/icp/20250513_IceCreamAnnoucement_v3.jpg", title: "Ice Cream Project - Announcement", brand: "Anya Hindmarch", type: "Brand collaboration" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/icp/ICP_VOXPOP.mov", thumb: "uploads/thumbs/anya hindmarch/icp/ICP_VOXPOP.jpg", title: "Ice Cream Project Press Event", brand: "Anya Hindmarch", type: "Brand collaboration" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/icp/Ice_Cream_Interviews.mp4", thumb: "uploads/thumbs/anya hindmarch/icp/Ice_Cream_Interviews.jpg", title: "Ice Cream Project Press Event", brand: "Anya Hindmarch", type: "Brand collaboration" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/icp/Announcement_v2.mov", thumb: "uploads/thumbs/anya hindmarch/icp/Announcement_v2.jpg", title: "Ice Cream Project - Announcement", brand: "Anya Hindmarch", type: "Brand collaboration" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/bespoke/2024_Mother's_Day_v1.MOV", thumb: "uploads/thumbs/anya hindmarch/bespoke/2024_Mother's_Day_v1.jpg", title: "Bespoke Embossing", brand: "Anya Hindmarch", type: "Making of" }, /* ── Anya Hindmarch · Evergreen content ── */ { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/VereTimeLapse.mp4", thumb: "uploads/thumbs/anya hindmarch/VereTimeLapse.jpg", title: "Day-to-night with Vere", brand: "Anya Hindmarch", type: "Evergreen content" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/Neeson_Charms.mp4", thumb: "uploads/thumbs/anya hindmarch/Neeson_Charms.jpg", title: "Bag Charms", brand: "Anya Hindmarch", type: "Evergreen content" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/boots/LabelledCamo_Xray.mp4", thumb: "uploads/thumbs/anya hindmarch/LabelledCamo_Xray.jpg", title: "Off Duty Airport", brand: "Anya Hindmarch", type: "Evergreen content" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/Labelled_Studs.mp4", thumb: "uploads/thumbs/anya hindmarch/Labelled_Studs.jpg", title: "Stud Detection", brand: "Anya Hindmarch", type: "Evergreen content" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/bespoke/AnyaBespokeKeepSakeBox%20FINAL.mp4", thumb: "uploads/thumbs/anya hindmarch/bespoke/AnyaBespokeKeepSakeBox FINAL.jpg", title: "Bespoke Keepsake Box", brand: "Anya Hindmarch", type: "Evergreen content" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/bespoke/AnyaBespokeLuggageTag%20FINAL.mp4", thumb: "uploads/thumbs/anya hindmarch/bespoke/AnyaBespokeLuggageTag FINAL.jpg", title: "Bespoke Luggage Tag", brand: "Anya Hindmarch", type: "Evergreen content" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/bespoke/AnyaBespokePassportCover%20FINAL.mp4", thumb: "uploads/thumbs/anya hindmarch/bespoke/AnyaBespokePassportCover FINAL.jpg", title: "Bespoke Passport Cover", brand: "Anya Hindmarch", type: "Evergreen content" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/bespoke/AnyaBespokeWalton%20FINAL.mp4", thumb: "uploads/thumbs/anya hindmarch/bespoke/AnyaBespokeWalton FINAL.jpg", title: "Bespoke Walton", brand: "Anya Hindmarch", type: "Evergreen content" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/bespoke/ValentinesEmbossingMontage_9x16.MOV", thumb: "uploads/thumbs/anya hindmarch/bespoke/ValentinesEmbossingMontage_9x16.jpg", title: "Bespoke Embossing Process", brand: "Anya Hindmarch", type: "Making of" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/bespoke/ValentinesLoosePocket_16x9.MOV", thumb: "uploads/thumbs/anya hindmarch/bespoke/ValentinesLoosePocket_16x9.jpg", title: "Behind-the-scenes of Bespoke", brand: "Anya Hindmarch", type: "Making of" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/store%20tours/OffDuty_Sunday_01.mp4", thumb: "uploads/thumbs/anya hindmarch/store tours/OffDuty_Sunday_01.jpg", title: "Off Duty", brand: "Anya Hindmarch", type: "Store tour" }, /* ── Anya Hindmarch · Store tour ── */ { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/store%20tours/20250325_AnyaVillageRefresh_9x16.mp4", thumb: "uploads/thumbs/anya hindmarch/store tours/20250325_AnyaVillageRefresh_9x16.jpg", title: "Anya's Village", brand: "Anya Hindmarch", type: "Store tour" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/store%20tours/Air_Anya_VH.mov", thumb: "uploads/thumbs/anya hindmarch/store tours/Air_Anya_VH.jpg", title: "Air Anya", brand: "Anya Hindmarch", type: "Store tour" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/store%20tours/Anya'sTour_v2.MOV", thumb: "uploads/thumbs/anya hindmarch/store tours/Anya'sTour_v2.jpg", title: "Christmas Village Tour with Anya 2025", brand: "Anya Hindmarch", type: "Store tour" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/store%20tours/Summer_Shop_Store_v1.MOV", thumb: "uploads/thumbs/anya hindmarch/store tours/Summer_Shop_Store_v1.jpg", title: "Summer Shop", brand: "Anya Hindmarch", type: "Store tour" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/store%20tours/80511093271142b880e23460a699b126.MOV", thumb: "uploads/thumbs/anya hindmarch/store tours/80511093271142b880e23460a699b126.jpg", title: "Anya's Christmas Grotto", brand: "Anya Hindmarch", type: "Store tour" }, /* ── Anya Hindmarch · Brand collaboration ── */ { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/boots/20251211_AnyaBoots%209x16.mp4", thumb: "uploads/thumbs/anya hindmarch/boots/20251211_AnyaBoots 9x16.jpg", title: "Anya x Boots - Teaser", brand: "Anya Hindmarch", type: "Brand collaboration" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/boots/ANYA%20BOOTS%20VH%20TOUR.mov", thumb: "uploads/thumbs/anya hindmarch/boots/ANYA BOOTS VH TOUR.jpg", title: "Anya x Boots - Walkthrough", brand: "Anya Hindmarch", type: "Brand collaboration" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/boots/Anya_Boots_Store_Tour.MOV", thumb: "uploads/thumbs/anya hindmarch/boots/Anya_Boots_Store_Tour.jpg", title: "Anya x Boots - Store Tour", brand: "Anya Hindmarch", type: "Brand collaboration" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/uniqlo/UNIQLO%20x%20ANYA_24FW_MovementCutdown_16x9_DoubleLogo.mp4", thumb: "uploads/thumbs/anya hindmarch/uniqlo/UNIQLO x ANYA_24FW_MovementCutdown_16x9_DoubleLogo.jpg", title: "Anya x Uniqlo", brand: "Anya Hindmarch", type: "Brand collaboration" }, /* ── Anya Hindmarch · Making of ── */ { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/making%20of/LabelledEmbossing_9x16_v3.mov", thumb: "uploads/thumbs/anya hindmarch/making of/LabelledEmbossing_9x16_v3.jpg", title: "Embossing process", brand: "Anya Hindmarch", type: "Making of" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/making%20of/RaffiaPocketTote_v1.mov", thumb: "uploads/thumbs/anya hindmarch/making of/RaffiaPocketTote_v1.jpg", title: "Making of in Kolkata", brand: "Anya Hindmarch", type: "Making of" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/making%20of/EW_Holiday_Tote_v4.mov", thumb: "uploads/thumbs/anya hindmarch/making of/EW_Holiday_Tote_v4.jpg", title: "Making of in Kolkata", brand: "Anya Hindmarch", type: "Making of" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/making%20of/Abruzzo_IAAPB_9x16.mov", thumb: "uploads/thumbs/anya hindmarch/making of/Abruzzo_IAAPB_9x16.jpg", title: "Making of in Abruzzo", brand: "Anya Hindmarch", type: "Making of" }, /* ── Anya Hindmarch · Voiceover ── */ { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/vo/BespokeWaltonSuitcase_VO_v4.mov", thumb: "uploads/thumbs/anya hindmarch/vo/BespokeWaltonSuitcase_VO_v4.jpg", title: "Walton Suitcase by Anya", brand: "Anya Hindmarch", type: "Voiceover" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/vo/MortimerClutch_VO_v3.mov", thumb: "uploads/thumbs/anya hindmarch/vo/MortimerClutch_VO_v3.jpg", title: "Mortimer Clutch by Anya", brand: "Anya Hindmarch", type: "Voiceover" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/anya%20hindmarch/vo/1080x1920-2.mp4", thumb: "uploads/thumbs/anya hindmarch/vo/1080x1920-2.jpg", title: "Bag Charms", brand: "Anya Hindmarch", type: "Voiceover" }, /* ── Alexander McQueen · Seasonal show ── */ { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/AMQ%20AW23%20Finale%209by16.mp4", thumb: "uploads/thumbs/mcqueen/AMQ AW23 Finale 9by16.jpg", title: "ANATOMY · Autumn/Winter 2023 show in Paris", brand: "Alexander McQueen", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/AMQ_AW23_ALL%20LOOKS%201'.mp4", thumb: "uploads/thumbs/mcqueen/AMQ_AW23_ALL LOOKS 1'.jpg", title: "ANATOMY · Autumn/Winter 2023 show in Paris", brand: "Alexander McQueen", type: "Campaign" }, { src: "Video/mcqueen/AMQAW24_Final 9_16_NoLogo_1.mp4", title: "Autumn Winter 2024 Show in Paris", brand: "Alexander McQueen", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/Mw.mov", thumb: "uploads/thumbs/mcqueen/Mw.jpg", title: "Making of Menswear", brand: "Alexander McQueen", type: "Making of" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/WW.mov", thumb: "uploads/thumbs/mcqueen/WW.jpg", title: "Making of womenswear", brand: "Alexander McQueen", type: "Making of" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/WW%201.mov", thumb: "uploads/thumbs/mcqueen/WW 1.jpg", title: "Making of womenswear", brand: "Alexander McQueen", type: "Making of" }, /* ── Alexander McQueen · Campaign ── */ { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/FINAL%20TEASER%209X16_tiktok.mp4", thumb: "uploads/thumbs/mcqueen/FINAL TEASER 9X16_tiktok.jpg", title: "Spring/Summer 2024 Show · Social Teaser", brand: "Alexander McQueen", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/9x16_FLIPBOOK_HIRES.mp4", thumb: "uploads/thumbs/mcqueen/9x16_FLIPBOOK_HIRES.jpg", title: "First Sight · Spring/Summer 2023 Collection at Royal Naval College, London", brand: "Alexander McQueen", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/FLIPBOOK%209X16%20(1).mp4", thumb: "uploads/thumbs/mcqueen/FLIPBOOK 9X16 (1).jpg", title: "Autumn Winter 2024 Show in Paris", brand: "Alexander McQueen", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/ELEVATOR%20FASTER.mp4", thumb: "uploads/thumbs/mcqueen/ELEVATOR FASTER.jpg", title: "Alexander McQueen Menswear", brand: "Alexander McQueen", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/9x16%202.mp4", thumb: "uploads/thumbs/mcqueen/9x16 2.jpg", title: "First Sight · Spring/Summer 2023 Collection at Royal Naval College, London", brand: "Alexander McQueen", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/Elle.mov", thumb: "uploads/thumbs/mcqueen/Elle.jpg", title: "Making of for Elle Fanning", brand: "Alexander McQueen", type: "Making of" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/export_1679246889862.MOV", thumb: "uploads/thumbs/mcqueen/export_1679246889862.jpg", title: "Spring/Summer 2023 Womenswear Campaign - Nyagua", brand: "Alexander McQueen", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/export_1681161497381.MOV", thumb: "uploads/thumbs/mcqueen/export_1681161497381.jpg", title: "Designing the Hobo", brand: "Alexander McQueen", type: "Campaign" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/mcqueen/export_1681764381139.MOV", thumb: "uploads/thumbs/mcqueen/export_1681764381139.jpg", title: "Hobo Details", brand: "Alexander McQueen", type: "Campaign" }, /* ── Lulu Guinness · Campaign ── */ { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/lulu/Birdcage%20bird%20song.mp4", thumb: "uploads/thumbs/lulu/Birdcage bird song.jpg", title: "Collectibles - Birdcage", brand: "Lulu Guinness", type: "Campaign" }, { src: 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"https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/lulu/v09044g40000c92o27jc77u1670cm8ig.MP4", thumb: "uploads/thumbs/lulu/v09044g40000c92o27jc77u1670cm8ig.jpg", title: "Accessory Unboxing", brand: "Lulu Guinness", type: "Evergreen content" }, { src: "https://pub-2326582b3f714628ba4bb5987e536df5.r2.dev/lulu/v09044g40000cadlkfrc77u3s9t6gkf0.MP4", thumb: "uploads/thumbs/lulu/v09044g40000cadlkfrc77u3s9t6gkf0.jpg", title: "A Bag For Everything", brand: "Lulu Guinness", type: "Evergreen content" }, ], }, { t: "checklist", title: "What I did", items: [ "Ideated and concepted content across brands, formats and platforms", "Briefed in creators and managed end-to-end QC", "Prototyped and iterated using AI tools including Runway and Midjourney", "Shot and edited content using Adobe Suite, Final Cut Pro and AI-integrated workflows", "Adapted content for platform-native formats across Western and Eastern channels", ], }, { t: "brands", title: "Tools in the stack", items: ["Runway", "Midjourney", "CapCut", "Adobe Suite", "Final Cut Pro", "DaVinci Resolve", "Canva"] }, ], }, /* ===================== 4 · PR PLACEMENTS ===================== */ { intro: "Creator and ambassador networks and press partnerships that put brands in front of the right audiences — and the right rooms — including cause-led campaigns.", blocks: [ { t: "text", title: "VIP Placements", captionImgs: [ { src: "uploads/pr-charli-xcx-1.png", caption: "Charli XCX" }, { src: "uploads/pr-emma-raducanu.png", caption: "Emma Raducanu" }, { src: "uploads/pr-tanya-reynolds.png", caption: "Tanya Reynolds" }, { src: "uploads/pr-julia-roberts.jpeg", caption: "Julia Roberts" }, { src: "uploads/pr-peggy-gou.png", caption: "Peggy Gou" }, ], }, { t: "checklist", title: "What I do", items: [ "Creator & ambassador networks", "Press & influencer partnerships", "Briefs, feedback loops & QC", "Cause & purpose campaigns", ], }, { t: "brands", title: "Worked with", items: ["Celebrity Stylists", "PR Agencies", "Getty Images", "Backgrid"] }, ], }, ]; Object.assign(window, { DETAILS });