/* Real content from Nimisha's CV */

const MARQUEE = [
  "ANYA HINDMARCH", "ALEXANDER McQUEEN", "ESTÉE LAUDER", "LULU GUINNESS",
  "HOBBS LONDON", "UNIQLO", "SELFRIDGES", "HARRODS", "SEPHORA", "SMART WORKS",
];

const FACTS = [
  { value: 7,   suffix: "+", label: "Years leading social, content & community" },
  { value: 5,   suffix: "M+", label: "Reach on the Anya Hindmarch × Uniqlo launch — Uniqlo's biggest-ever online sales day" },
  { value: 350, prefix: "£", suffix: "K+", label: "Raised for Smart Works through Pretty Powerful — seven new UK centres" },
  { value: 90,  suffix: "%", label: "Positive sentiment held through sensitive cultural moments" },
];

const SERVICES = [
  {
    no: "01",
    name: "Social Management",
    tag: "Strategy, voice and channel mix — end to end.",
    overview: "End-to-end ownership of brand presence across digital platforms.",
    tags: ["Social Media", "Brand", "Marketing", "Strategy", "Content Marketing"],
    desc: "Own social from strategy to publish — defining voice, content pillars and creative standards, then programming platform-native content across every channel that matters, East and West.",
    included: [
      "Channel strategy & content pillars",
      "Brand voice & creative standards",
      "Always-on programming & community",
      "Social listening & performance",
    ],
    channels: {
      west: ["Instagram", "TikTok", "YouTube", "Meta", "Pinterest"],
      east: ["Little Red Book", "Weibo", "WeChat", "KakaoTalk", "LINE"],
    },
    brands: ["Anya Hindmarch", "Alexander McQueen"],
    stat: { value: "+110%", label: "TikTok followers, YoY" },
  },
  {
    no: "02",
    name: "Offline Activations",
    tag: "Moments that move from feed to street.",
    overview: "PR stunts and marketing events to boost brand awareness.",
    tags: ["Brand", "Social Media", "Marketing", "Events", "PR"],
    desc: "Engineer launch moments and offline activations that earn attention and convert it — viral stunts, community events and retail moments, captured and amplified across channels.",
    included: [
      "Launch moments & stunts",
      "Community & retail activations",
      "On-site content capture",
      "Cross-channel amplification",
    ],
    brands: ["Anya Hindmarch × Uniqlo"],
    stat: { value: "5M+", label: "Reach · Uniqlo's biggest-ever online sales day" },
  },
  {
    no: "03",
    name: "Brand Partnerships",
    tag: "Sell-in, stocking and joint marketing.",
    overview: "Collaborating with notable brands across the globe.",
    tags: ["Brand", "Marketing"],
    desc: "Lead B2B partnerships with premium retail — securing stocking, feature placement and joint marketing across department stores, travel retail and lifestyle channels.",
    included: [
      "Retail sell-in to buying teams",
      "Feature placement & merchandising",
      "Joint marketing campaigns",
      "Travel retail & lifestyle",
    ],
    brands: ["Selfridges", "Holt Renfrew", "Isetan", "Harrods", "Sephora"],
    stat: { value: "US · EMEA · APAC", label: "Premium retail across three regions" },
  },
  {
    no: "04",
    name: "Content Diary",
    tag: "Concept to publish, in-house.",
    overview: "Digital content across all social media channels.",
    tags: ["Brand", "Social Media", "Content Creation"],
    desc: "Ship video, stills and copy from concept to publish without agency support — multi-format content produced at speed, with AI woven into the workflow for more variants, same headcount.",
    included: [
      "Video, stills & copy",
      "Art direction",
      "In-house production",
      "AI-assisted variants at speed",
    ],
    brands: ["Runway", "Midjourney", "CapCut", "Adobe"],
    stat: { value: "Same team", label: "More variants, faster — AI in the workflow" },
  },
  {
    no: "05",
    name: "PR Placements",
    tag: "Press, creators and ambassadors.",
    overview: "Securing PR placements across media, celebs and influencers.",
    tags: ["Social Media", "Brand", "PR"],
    desc: "Build and run creator and ambassador networks and press partnerships that put brands in front of the right audiences — and the right rooms — including cause-led campaigns.",
    included: [
      "Creator & ambassador networks",
      "Press & influencer partnerships",
      "Briefs, feedback loops & QC",
      "Cause & purpose campaigns",
    ],
    brands: ["Smart Works", "Pretty Powerful", "Estée Lauder"],
    stat: { value: "£350K+", label: "Raised · 100+ ambassador community" },
  },
];

const SKILL_CATS = [
  { id: "strategy", label: "Strategy", color: "#4E7C3F" },
  { id: "leadership", label: "Leadership", color: "#C8842A" },
  { id: "creative", label: "Creative", color: "#C94A2A" },
  { id: "tools", label: "Tools", color: "#2A7EA8" },
  { id: "ai", label: "AI stack", color: "#7A4E9C" },
  { id: "all", label: "All" },
];

const SKILLS = [
  { name: "Data-led creative direction", cat: "strategy" },
  { name: "Cross-regional strategy", sub: "US · EMEA · APAC", cat: "strategy" },
  { name: "End-to-end campaign delivery", cat: "strategy" },
  { name: "Brand & retail partnerships (B2B)", cat: "strategy" },
  { name: "Ambassador & creator networks", cat: "leadership" },
  { name: "Cross-functional creative leadership", cat: "leadership" },
  { name: "Reputation & crisis response", cat: "leadership" },
  { name: "Project & stakeholder management", cat: "leadership" },
  { name: "Multi-format content", sub: "Video · stills · copy", cat: "creative" },
  { name: "Brand voice & identity systems", cat: "creative" },
  { name: "AI-integrated creative production", cat: "creative" },
  { name: "Art direction", cat: "creative" },
  { name: "Adobe Creative Suite", cat: "tools" },
  { name: "Sprinklr · Emplifi · Dash Hudson", sub: "Social management", cat: "tools" },
  { name: "Meltwater · Launchmetrics", sub: "Listening & insight", cat: "tools" },
  { name: "Figma · Canva · CapCut", cat: "tools" },
  { name: "Google Analytics", cat: "tools" },
  { name: "Notion", cat: "tools" },
  { name: "Runway · Midjourney · Krea", sub: "Generative video & image", cat: "ai" },
  { name: "HeyGen", sub: "AI presenters", cat: "ai" },
  { name: "Claude · ChatGPT", sub: "Copy, ideation, analysis", cat: "ai" },
];

const ACHIEVEMENTS = [
  { num: "£350K+", title: "Pretty Powerful for Smart Works", desc: "Opened seven new UK centres via partnerships, ambassadors and digital storytelling.", tag: "Impact", tone: "dark" },
  { num: "5M+", title: "Anya Hindmarch × Uniqlo", desc: "Engineered viral launch moments and offline activations, driving Uniqlo's biggest-ever global online sales day.", tag: "Launch", tone: "clay" },
  { num: "#3", title: "Top 3 across Kering", desc: "Ranked #3 of Gucci, YSL & Balenciaga in organic engagement through analytics-led content.", tag: "Performance", tone: "cream" },
  { num: "+156%", title: "TikTok engagement at McQueen", desc: "Activated influencer networks and applied audience insight to creative.", tag: "Growth", tone: "dark" },
  { num: "1.5M+", title: "APAC consumers engaged", desc: "Across nine sustainability-led launches spanning community, content and creator partnerships.", tag: "Community", tone: "clay" },
  { num: "90%", title: "Positive sentiment held", desc: "Built the crisis-response protocol that sustained sentiment through sensitive moments.", tag: "Reputation", tone: "cream" },
];

Object.assign(window, { MARQUEE, FACTS, SERVICES, SKILL_CATS, SKILLS, ACHIEVEMENTS });